If you’ve read one “about” section on a website you’ve read them all. Every company that exists is creative, trustworthy, cutting edge, customer driven, results oriented, and blah blah blah. It’s like all businesses are required to recite the same rhetoric about themselves, full of identical hubris. We just don’t find that to be very useful, or, well…creative.

At Simatai Public Health Communications, we assume you expect all of those buzzwords to apply to us, and you’re right. We just find it much more meaningful to tell you what we think of public health communications rather than what we think of ourselves.

Public health communications is about marketing and advertising, delivering your message in a specific manner that causes your audience to take action. The posters, pamphlets, and papers you pass out are simply advertisements for behavioral change and we happen to think they are the most important advertisements going. Unfortunately, budget constraints too often mean these communications are created on outdated software, with inadequate programs, and by people with little interest in design. Public health’s messages are too important to skimp on disseminating them.

The advertising industry frequently works in direct conflict with public health. “Advertising” paints soda as thirst quenching, fried chicken wrapped in lettuce as healthy, and smoking as cool. This unfortunate side of the business is why Simatai Public Health Communications isn’t in the advertising industry. We are a public health company who specializes in giving a louder voice to our colleagues. So while you could find an agency willing to squeeze you in between work for potato chips and low-carb beer, why would you?